JIMMY MING SHUM / H&M

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“JIMMY worked with TBWA / shanghai, created H&M Greator China’s Largest recruitment campaign, ‘Place of Possible’, as the fashion retailer continues to
expand in region. There are 19 video spotlights 44 H&M employees across Mainland China, Taiwan and Hong Kong, as they voice their real-life career experiences and aspirations,
aiming to inspire and attract ambitious talent to join H&M and the fashion retail industry.
The campaign was created after conducting five months of preparation work, including a through research of H&M’s employees to better understand their experiences
and allow them to express themselves ahead of the official production.”